@Civic Paths: Lina Srivastava

Lina Srivastava (http://linasrivastava.blogspot.com/) is a consultant and media activist who works with companies and organizations on various projects in order to impart transmedia design and participant engagement to activist causes. Trained as an Intellectual Propety lawyer, she switched to present work, founding a Consulting Firm in 2008, which focuses on the strategic planning of Transmedia campsigns which target the intersection of Human Rights and The Arts. She is motivated towards working on what she describes as “Transmedia Activism”.

Currently she is working on several projects addressing immigration and cultural preservation, working with Human Rights organizations, NGOs, UNESCO, the World Bank, UNICEF, and private companies. The work consists of creating fleshed out transmedia campaigns which targets these issues as well as devising means of creating engagement in viewers and in creating business models for the campaigns.

Her talk elucidated some of the challenges of bringing transmedia design to activist spaces, particularly creating compelling narratives that transcend an individual text and inspiring engagement across media. She also expressed the importance of balancing factual knowledge and understanding of cultural context with creating and expressing affect with media. Srivastava emphasized the importance of narrative, grounded in factual data, that inspires people to become involved in political and civic action.

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